Hi, I'm Sheena Yutuc!
I'm a Digital Marketing Specialist and I'm here to help you discover a personalized marketing for you and your business.
My marketing approach focuses on understanding each business's unique needs and values and developing strategies that align with its vision. Every business has a story to tell, and my goal is to help them share their story with the world in a way that resonates with their audience.
As an experienced digital marketing specialist, I deeply understand various aspects of the digital world, including branding strategy, marketing funnels, social media marketing, search engine optimization (SEO), email marketing, content marketing, web designing, and paid ads. I am passionate about staying up-to-date with the latest marketing trends and leveraging them to create effective marketing strategies.
My Skills
- Marketing Plan & Strategy
- Branding
- Marketing Funnels
- Social Media Marketing
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Email Automation
- Website Design & Management
- Paid Ads / PPC
- YouTube Management
- Podcast Management
- Graphic Design
My Professional Career
Owner, Sheena & Co. Digital Marketing
I rebranded my Digital Marketing services as Sheena & Co. to celebrate that I am not a one-woman show anymore. I managed to hire associates who can help me scale my business and serve more small business owners who need some marketing help.
Digital Marketing Director, Scale Media Group
Scale Up Media Group is a startup media company in Vancouver, Canada, providing professional commercial photography, videography, and marketing. I am in charge of all things marketing for both the business and our clients.
Owner & Trainer, Digital Growth Learning Hub
I provide affordable online courses, webinars, and coaching programs for Virtual Assistants who would like to upskill and learn about digital marketing.
Digital Marketing Specialist, Marketing Leap
I manage Marketing Leap's YouTube channel. My main tasks are researching for video topics, creating scripts, YouTube SEO, and publishing the videos to other marketing channels. I am also in-charge of creating and implementing email marketing strategy.
Marketing Manager, Telebehavioral Health Institute
My responsibilities included developing and executing the company's digital marketing strategy to drive website traffic, generate leads, and increase online conversions through activities such as market research, creating and managing paid advertising campaigns, developing email marketing campaigns, and tracking and analyzing website traffic and engagement metrics.
Associate Editor, iPresence Biz Solutions
I was in charge of proofreading articles for grammar, spelling, and style consistency; editing articles to improve readability and flow; and coaching writers on best practices for writing, research, and citation.
News Writer, Online Marketing Consultants
My responsibilities included researching and writing news articles on a daily basis, uploading articles to WordPress, and optimizing articles for search engines using SEO best practices.
Content Writer, Jeda Translations LTD
I was responsible for creating compelling blog posts and articles on a range of topics, ensuring they were optimized for search engines through SEO best practices, as well as editing accompanying photos and graphics. I also played a role in website design and updating to enhance user experience
Education
Bachelor of Science in Business Management
STI College Angeles
Years Attended: 2012 - 2014
Bachelor of Science in Information Technology
Dominican College of Tarlac
Years Attended: 2010 - 2012
Ready to skyrocket your business with personalized marketing?
My Story
It's funny how life works sometimes. I never thought that I would be able to pursue a career from the comfort of my own home, but here I am.
Let me tell you a quick story about how it all started.
I was in a tough spot when I gave birth to my eldest child. We had nothing, and I was eager to work to make ends meet. But I couldn't bring myself to leave my daughter to seek a job in a strange city we had just moved to. I was desperate to make a living and provide my daughter a comfortable life. That's when I discovered freelance writing.
Writing has always been my passion. I was a writer at heart, always looking for opportunities to write articles for the school paper or participating in every little essay-writing activity we had when I was still in school. So, armed with an old laptop and a 3G pocket Wi-Fi, I started getting writing gigs. It was challenging, but I worked my way up.
After a year of writing and editing blogs, articles, courses, and more, one of my clients asked me if I could handle her email marketing and social media accounts. That's when it hit me. I needed to upskill. I needed to learn digital marketing. So, I took the plunge and expanded my skill set by exploring various digital marketing tools. I attended seminars, workshops, and webinars, both paid and free, to become the Digital Marketing Specialist I am today.
Over the years, I have helped entrepreneurs and businesses of all sizes achieve their marketing goals through my done-for-you marketing services. Effective marketing goes beyond just driving traffic and generating leads. It's about creating authentic connections with the target audience and building long-term relationships. I am passionate about helping businesses share their unique stories with the world in a way that resonates with their audience.
Driven by my passion for supporting individuals and businesses in sharing their stories with the world, everyone must be able to showcase their greatness and perfection just the way they are. That's why I've launched and will continue to launch projects that empower people to share their stories with the world.
When people can share their stories and connect with others on a deeper level, it can be a truly transformative experience. And as people share their stories, I listen with an open heart and an empathic ear.
My Passion Projects
JEES! Clothing
JEES! Clothing is a passion project that my life partner, Jefferson Marquez, and I have brought to life. It is more than just a clothing shop; it is a platform for people to celebrate their individuality and feel like the hero of their own story. Our designs draw inspiration from the incredible stories of the people around us, including our family, friends, and colleagues. At JEES!, we strive to inspire others to share their own stories and realize the impact they can have on others
Digital Growth Learning Hub
Together with my colleague Tine Ferrer, my soul sister, I founded the Digital Growth Learning Hub. Our goal is to provide affordable online courses and webinars that are easily accessible to the Filipino community, empowering them to build work-from-home careers that suit their schedules and lifestyles. We are dedicated to helping parents with young children and breadwinners of their families find a flexible work-life balance.
Ready to boost your authenticity, authority, and awareness through personalized marketing?
Let's create a winning strategy together!